Turkish chef Sertaç Dirik works in collaboration with Lee on a new collection dubbed Workwear is Our Soul. Dirik is the head chef at London's Mangal II and has a deep admiration for working in the kitchen as he carries on his father's legacy.
Making a name for himself in London and Copenhagen, he has learned from his friends in many ways and now joins forces with American denim brand Lee on the Workwear is Our Soul series. The campaign is much more than clothing as it highlights diverse creatives and their work throughout the globe. It sees work from Poland, the UK, France, and Sweden. Dirik is seen wearing the apparel in the Uk and traveling around London.
Chef-Collaborative Workwear Series
Lee Joins Forces with Sertaç Dirik on Workwear is Our Soul
Trend Themes
1. Collaborative Workwear - The collaboration between Turkish chef Sertaç Dirik and Lee on the Workwear is Our Soul collection highlights the trend of collaborative workwear.
2. Global Creativity - The Workwear is Our Soul series showcases diverse creatives and their work from Poland, the UK, France, and Sweden, reflecting the trend of celebrating global creativity.
3. Legacy Continuation - Sertaç Dirik's collaboration with Lee and his work in the kitchen at Mangal II embodies the trend of continuing a family legacy through culinary pursuits.
Industry Implications
1. Fashion - The Workwear is Our Soul collection by Lee presents opportunities for the fashion industry to explore the potential of collaborative workwear.
2. Hospitality - The collaboration between Sertaç Dirik and Lee introduces new possibilities and innovation in workwear for the hospitality industry.
3. Creative Industries - The global creativity showcased in the Workwear is Our Soul series opens up opportunities for collaboration and cross-pollination within creative industries.