Andrea Salamino reimagined the classic Pepsi can by referencing famous works of abstract art. While many soda brands have experimented with their packaging, Pepsi's latest redesign draws unexpected inspiration from the world of modern art.
Salamino's whimsical new soda cans are inspired by famous works of abstract art, which feature geometric patterns and colorful designs. Salamino specifically draws on neoplasticism and the work of iconic artists such as Piet Mondrian and Jean Gorin. The new packaging is both quirky and colorful, which helps to set it apart from other soda products on the market. The collection is titled 'World is not just Red,' which hints at the difference between Pespi and its longstanding rival. Overall, the colorful series provides a fresh take on the classic Pepsi can and will garner the attention of art lovers.
Modernist Soda Cans
These New Pepsi Cans Draw Inspiration from Famous Works of Abstract Art
Trend Themes
1. Abstract Art-inspired Packaging - Exploring abstract art in packaging design offers opportunities for unique and eye-catching product differentiation.
2. Quirky and Colorful Packaging - Bold and colorful packaging designs can help a brand stand out in a saturated market.
3. Art-inspired Limited Edition Collections - Creating limited edition collections that draw inspiration from art can drive consumer excitement and engagement.
Industry Implications
1. Beverage - The beverage industry can adopt abstract art-inspired packaging to refresh brand image and appeal to art enthusiasts.
2. Packaging - The packaging industry can explore innovative and artistic designs to help brands differentiate their products.
3. Marketing and Advertising - Incorporating art-inspired limited edition collections into marketing campaigns can create buzz and generate consumer interest.