Woolrich Outdoor Label begins to prepare for the temperatures to rise as it unveils its latest seasonal collection designed for the Spring/Summer 2020 season. The entire capsule is well-rounded and features a wide selection of essential looks set for the warmer seasons.
Some of the silhouettes in the collection include rainproof outerwear designs, belted shorts, long sleeve tops, hoodies, khaki shirts, and crewneck sweaters. One of the standout elements that the brand focuses on is the practice of sustainability. To do so, Woolrich Outdoor Label uses a pattern-making technology named 'Less Waste' to reduce the production of fabric waste overall. The most notable item in the capsule is the bright yellow semi-opaque anorak.
Spring-Ready Transitional Fashion
Woolrich Outdoor Label Introduces Its SS20 Seasonal Line Up
Trend Themes
1. Sustainable Fashion - There is an opportunity for companies to develop innovative fashion designs and technologies that promote sustainability, such as Woolrich Outdoor Label's use of 'Less Waste' pattern-making technology.
2. Rainproof Outerwear - There is a potential for disruptive innovation in the outerwear industry by creating rainproof designs that combine functionality and style, like the rainproof outerwear designs in Woolrich Outdoor Label's collection.
3. Transitional Fashion - Businesses can explore transitional fashion designs that provide versatile options for the changing seasons, offering long sleeve tops and crewneck sweaters like Woolrich Outdoor Label's SS20 collection.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating sustainable practices and technologies, like Woolrich Outdoor Label's 'Less Waste' pattern-making technology.
2. Outdoor Clothing - There is an opportunity for disruptive innovation in the outdoor clothing industry by creating rainproof and sustainable designs, similar to Woolrich Outdoor Label's SS20 collection.
3. Apparel Manufacturing - Companies in the apparel manufacturing industry can explore new technologies and practices that reduce fabric waste and support sustainability, inspired by Woolrich Outdoor Label's use of 'Less Waste' pattern-making technology.