Fans of the timeless brand are sure to adore the Woolrich 185th Anniversary Collection, which highlights a number of different achievements for the outerwear manufacturer. The Woolrich 185th Anniversary Collection, which is separate from the brand's Fall/Winter 2015 collection, is separated into three different categories and helps to take time-honored style and manufacturing processes and update them for those who simply can't get enough of classic Americana styling.
Featuring styles that range from being perfect for fall or ready for a blizzard, the Woolrich 185th Anniversary Collection uses an interesting variety of materials to create the various garments including natural and synthetic fibers, which gives the products the feeling and performance necessary with the technology of today.
Celebratory Outwear Collections
The Woolrich 185th Anniversary Collection Marks an Iconic Moment
Trend Themes
1. Sustainable Outerwear - Opportunity for disruptive innovation in the outerwear industry by incorporating sustainable materials and manufacturing processes into celebratory collections.
2. Vintage-inspired Fashion - Disruptive innovation opportunity in the fashion industry by creating celebratory collections that combine classic Americana styling with modern materials and technology.
3. Performance Outerwear - Opportunity for disruptive innovation in the outerwear industry by developing celebratory collections that offer both style and high-performance features for different weather conditions.
Industry Implications
1. Fashion - Disruptive innovation opportunity in the fashion industry by creating celebratory collections that showcase time-honored style with innovative materials and manufacturing processes.
2. Sustainable Materials - Opportunity for disruptive innovation in the sustainable materials industry by providing eco-friendly alternatives for outerwear manufacturing in celebratory collections.
3. Outdoor Gear - Disruptive innovation opportunity in the outdoor gear industry by developing celebratory collections that combine classic style with high-performance features suitable for various weather conditions.