The Woods Coffee brand has been given a new look with packaging from the mobile design studio Man Man Van. The new look is infused with fresh forest elements. The packaging specifically focuses on trees and the richly luscious silhouette of a forested landscape.
The main goal for this project was to focus on the aspects of northern Washington. The best part of The Woods Coffee company is that it packages more than just ground coffee. The Northern Washington family-run company also creates travel mugs, takeaway cups, coffee cup sleeves, business cards an cold brew bottles. The extensive line is all part of a cohesive brand that takes coffee very seriously.
The richly flavored coffee is perfectly reflected and represented by the packaging and labels designed by Man Man Van.
Forest-Inspired Coffee Branding
The Woods Coffee Packing Presents Wilderness Imagery & Rich Tastes
Trend Themes
1. Forest-inspired Packaging - Opportunity for brands to incorporate natural and wilderness imagery into their packaging designs.
2. Focus on Local Identity - Creating packaging and branding that reflects the unique characteristics and culture of a specific region or location.
3. Cohesive Branding - Developing a comprehensive line of products and packaging that aligns with a brand's values and core offering.
Industry Implications
1. Coffee - Coffee companies can leverage forest-inspired packaging to appeal to nature-conscious consumers and enhance the overall coffee drinking experience.
2. Design - Designers and packaging companies can capitalize on the trend of incorporating natural elements in branding, offering their expertise in creating visually appealing and eco-friendly designs.
3. Hospitality - Hotels and resorts can adopt forest-inspired branding for their in-room coffee offerings, creating a unique and immersive experience for guests.