LEGO recently introduced a Wooden Minifigure that's five times the size of its traditional Minifigures and references the company's first toys that were handcrafted in wood. The customizable figurine is sculpted from wood and boasts a plain design that can be displayed as-is or decorated as desired to express one's creativity.
The launch of the Wooden Minifigure marks that it's been 40 years since LEGO introduced its Minifigure in 1978 and helps to tell the story of the brand, as founder Ole Kirk Kristiansen was forced to incorporate plastic in his toys when wood supplies were difficult to source following World War II. The personalizable collector's item comes with a gift box and a booklet that reviews LEGO's unique history.
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
Trend Themes
1. Customizable Wooden Toys - Companies can explore opportunities in creating customizable wooden toys as a nostalgic and eco-friendly alternative to plastic toys.
2. Heritage-inspired Products - Businesses can create heritage-inspired products that pay tribute to their brand's history and resonate with customers who value nostalgia and tradition.
3. Sculptural Home Decor - There is an opportunity for companies to expand the market for sculptural home decor, such as wooden figurines that can be both functional and aesthetic.
Industry Implications
1. Toy Manufacturing - Companies in this industry can explore the use of wood as a material for creating customizable toys that appeal to environmentally-conscious consumers.
2. Gift and Souvenir Retail - Companies in this industry can incorporate heritage-inspired products, such as wooden figurines, into their product lines and appeal to gift and souvenir buyers who value both aesthetics and meaning behind their purchases.
3. Home Decor and Furnishings - There is an opportunity for companies in this industry to expand their offerings to include sculptural home decor pieces that are customizable, functional, and visually appealing like the Wooden Minifigure.