Canned cocktails have quickly become popular amongst consumers thanks to their convenient profile, so the Wonderland canned cocktails are being offered to provide a higher end take.
Created by the BrewDog Distilling Co., the cocktails are characterized by their bar-quality recipes that incorporate high-quality ingredients and spirits to boot. The canned cocktails come in five varieties including Classic Margarita, Classic Mojito, Cantarito Paloma, Espresso Martini and Passionfruit Martini, which each feature a 10% to 14% ABV. Priced at £3.90 per can, the cocktails will arrive at Morrisons starting October 16, 2023.
Director of BrewDog Distilling Co. Steven Kersley commented on the Wonderland canned cocktails saying, "Using our award-winning spirits alongside a selection of hand-picked ingredients we’ve crafted the Wonderland range of five classic cocktails. We’ve made sure that these cocktails taste unlike any other canned cocktail you’ve experienced before and that’s why our cans are slightly oversized. We’ve left just enough space for you to shake your cocktail, creating a silky flavour texture just like it would be in a bar."
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Trend Themes
1. Premium Canned Cocktails - Consumers are gravitating towards canned cocktails with higher quality ingredients and spirits, creating an opportunity for premium offerings like the Wonderland canned cocktails from BrewDog.
2. Convenience-driven Consumption - The rise in popularity of canned cocktails is driven by consumers seeking convenience, presenting an opportunity for businesses to capitalize on this trend with ready-to-drink options like the Wonderland canned cocktails.
3. Innovative Flavor Profiles - There is a demand for unique flavor experiences in the canned cocktail market, opening doors for innovative offerings like the five varieties of Wonderland canned cocktails by BrewDog.
Industry Implications
1. Alcoholic Beverage - The canned cocktail trend provides an opportunity for the alcoholic beverage industry to expand its product offerings, with companies like BrewDog leading the way.
2. Retail - Retailers have a chance to tap into the growing market of canned cocktails by stocking premium options like the Wonderland range from BrewDog, meeting consumer demand for convenience and quality.
3. Hospitality - The hospitality industry can leverage the rise of canned cocktails by incorporating them into their menus, offering customers a unique and convenient drinking experience, exemplified by the Wonderland canned cocktails from BrewDog.