Nike has introduced its first women's SB Bruin High, in recognition of the female skateboarders, who have minimal access to stylish skater-friendly clothing lines.
This modified SB Bruin has been re-designed with female athletes in mind, resulting in enhanced comfort and improved fit. The incredibly fashionable shoe maintains all the style requirements, without sacrificing the flexibility, durability and movement that's needed for athletic performance. The shoes reportedly allow for a more sculptured fit, which is achieved with a "shallower forefoot and a more tapered heel than the typical men’s."
Available in a variety of colors the women-focused shoes hope to provide more comfort for existing skateboarders, while encouraging other young women to enter the skate scene.
Female-Focused Skate Shoes
Nike's Women's SB Bruin High is the First Women-Focused Skate Shoe
Trend Themes
1. Female Skater Fashion - The rise of female skateboarders highlights the need for stylish and functional clothing lines designed specifically for them.
2. Gender-specific Performance Sneakers - Athletic companies can create performance sneakers designed specifically for female athletes, improving comfort and fit for a more customized experience.
3. Inclusive Sports Equipment - More inclusive sports equipment, such as skateboards designed for women, can encourage greater participation and diversity in sports and athletic activities.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can expand their offerings to create women-focused footwear, improving comfort, fit and style for a growing demographic.
2. Fashion Design - Fashion designers can create more stylish and functional clothing lines tailored specifically for female skateboarders, breaking down gendered clothing barriers in the industry.
3. Sports Equipment Manufacturing - Sports equipment manufacturers can produce more inclusive equipment for athletes of all genders, encouraging greater participation and diversity in sports and athletic activities.