Estee Lauder is attempting to spotlight the achievements of women in STEM fields after partnering with a media platform called Nature.
Together, the two brands are creating two new international awards, the first being the Nature Research Award for Inspiring Science and second is the Nature Research Award for Innovating Science. The first, will honor female PHD candidates who have made notable achievements in their field within the last 10 years. The second award will honor a candidate who organizes initiatives that increase the accessibility of STEM fields for women, or boost engagement.
This move is aimed to be reflective of Estee Lauder's values as the company built by a woman, for a woman, and a brand that employs numerous female scientists.
Beauty Branded STEM Awards
Estee Lauder is Awarding Women in STEM Fields
Trend Themes
1. Recognition of Women in STEM - There is an opportunity for companies to create awards and initiatives that highlight the achievements of women in STEM fields.
2. Increasing Accessibility to STEM - There is potential for companies to develop initiatives that make STEM fields more accessible for women and encourage their participation.
3. Promoting Female Scientists - Companies can focus on highlighting and celebrating the contributions of female scientists within their own organizations and in the wider industry.
Industry Implications
1. Cosmetics and Beauty - Cosmetics and beauty brands can collaborate with scientific organizations to promote women in STEM and create specialized products.
2. Media and Publishing - Media and publishing platforms can partner with STEM organizations to create awards and recognition programs for women in the field.
3. Education and Training - Educational institutions and training providers can develop programs to increase female participation in STEM fields and offer support for women pursuing careers in science.