Nike's Senior Executive Assistant Kendal Bagby works in collaboration with Nike's Senior Innovator Elizabeth Brock-Jones and iconic designer Tinker Hatfield on a new Women in Flight sneaker model. The silhouette takes the iconic Air Jordan 1 Mid as the base foundation and it is meant to represent Title IX, the University of Oregon, and women's athletics.
Visually, the shoe is stark in color with bold touches of neon green that can be seen at the outsoles, the Swoosh on the lateral side of the shoe, and the interior lining. Most of the upper are detailed with dusted teal and Hatfield designs the Title IX emblems that mark the tongue and can be seen engraved onto the wooden packaging as well.
Women's Athletic-Themed Footwear
Tinker Hatfield and Nike Launch a Special Women in Flight Sneaker
Trend Themes
1. Women in Flight Sneaker Models - Creating sneaker models specifically catered to women's athletics.
2. Bold Color Accents - Incorporating bold color accents, such as neon green, in footwear design
3. Collaboration for Footwear Design - Using collaboration between executives and designers to drive innovation in footwear design
Industry Implications
1. Athletic Footwear Industry - The athletic footwear industry can benefit from designing footwear specifically tailored to women's needs.
2. Design Industry - The design industry can adopt the practice of incorporating bold color accents in their designs for a more modern and eye-catching aesthetic
3. Women's Sports Industry - Women's sports industry can benefit from the representation and recognition in the form of sneaker models such as the Women in Flight model designed by Tinker Hatfield and Nike