In honor of Women's History Month, Sailor Jerry Spiced Rum is celebrating and supporting women in the tattoo industry. Throughout March, Sailor Jerry will highlight some of the best women-owned tattoo shops around the country on its website and Instagram channel. On International Women's Day (March 8), Sailor Jerry will call on its audience to nominate women-owned tattoo shops for a chance to win tattoo vouchers for themselves and prizes for the shops.
For every shop nominated from March 8-15, Sailor Jerry Spiced Rum will donate $5 to ArtTable, a nonprofit organization dedicated to advancing the leadership of women in the visual arts. Two winners will receive a $500 tattoo voucher to the shop they nominated, and the shops will receive a $1,000 voucher for tattoo supplies, one rare book of Sailor Jerry flash designs, and a $250 gift card to enjoy a Sailor Jerry happy hour. Sailor Jerry will also launch a new hub on its website featuring the top female tattoo artists and women-owned shops to watch out for in 2023.
Woman-Owned Tattoo Shops Contests
Sailor Jerry Highlights Woman-Owned Tattoo Shops
Trend Themes
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Celebrating Women-owned Tattoo Shops — Sailor Jerry Spiced Rum highlights women-owned tattoo shops and encourages audience participation through contests and donations for a nonprofit.
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Advancing Leadership of Women in the Visual Arts — Through its support of ArtTable, Sailor Jerry Spiced Rum aims to empower women in the tattoo industry and boost leadership roles for women in the visual arts.
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Promoting Diversity and Inclusion in Tattoo Culture — By highlighting women-owned tattoo shops and female tattoo artists, Sailor Jerry Spiced Rum is promoting greater diversity and inclusion within tattoo culture.
Industry Implications
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Alcohol — Alcohol brands can engage and make a positive impact in niche communities by celebrating diversity and underrepresented businesses like women-owned tattoo shops.
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Nonprofit — Nonprofit organizations like ArtTable can benefit from corporate sponsorships and partnerships that support their mission of advancing leadership and diversity in the visual arts.
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Tattoo Services — Women-owned tattoo shops and artists can leverage the increased publicity and support from Sailor Jerry Spiced Rum to grow their customer base and promote their services.