Four beautiful ladies in blue ball gowns attended a 'Blu Party' held by Martini. The sparkling Italian wine producer, with help of advertising agency Armando Testa, has created this artistic promotion.
Photographer Emilo Tini shot the artsy images of women dressed in taffeta and chiffon which replace the wine corks. Instead of a ballroom, these well-dressed women party on top of these classic bottles of vino.
The ad versions are titled Blu rosé, Blu hour, Blu event and Blu party.
Women as Corks
Martini 'Blu Party' Campaign
Trend Themes
1. Cork Art - Exploring the use of art and creative designs to promote products in the wine industry.
2. Female Empowerment - Highlighting female achievements and contributing to their empowerment through promotions.
3. Bottle as Canvas - Designing bottles as canvases to create visually interesting and unique packaging.
Industry Implications
1. Alcohol and Beverage Industry - Using creative advertising campaigns to promote alcoholic beverages and reach new audiences.
2. Fashion Industry - Incorporating fashion elements into marketing campaigns for luxury goods.
3. Art and Design Industry - Exploring the use of products as a canvas for artistic expression and creative branding.