Wolverhampton Wanderers Football Club has established a relationship with AstroPay. The deal has implications for Wolves Esports, the club's competitive gaming division. AstroPay will become Wolves' new primary business partner, as well as the football club's. Wolves will also use AstroPay's logo in official publications, on its website, and on social media.
Wolves entered the esports market in 2018 and have since created rosters for FIFA, Rocket League, and sim-racing, as well as collaborating with Fortnite and other major esports initiatives. This partnership is notable as Astropay aims to extend into the esports and gaming sector.
Russell Jones, GM for Marketing and Commercial Growth, at Wolves, said: "As a forward-thinking and fast-growing brand, we know AstroPay has enjoyed the exposure and reach that the Premier League brings. Their progressive attitude and ambitious growth plans have seen them win significant market share in both Asia and Latin America – two areas where Wolves has developed a strong following but also harbors extensive growth ambitions for 2022/23."
Football Esports Partnerships
Global Esports Team 'Wolves Esports' Partners with AstroPay
Trend Themes
1. Esports Partnerships - Esports teams and traditional sports brands are forming partnerships to expand into new markets and reach new audiences.
2. Growth in Gaming Sector - Companies are recognizing the potential of the gaming sector and are seeking to expand their reach and brand exposure by partnering with gaming and esports organizations.
3. Branding in Gaming - Gaming and esports organizations are leveraging their brand power to attract partnerships and sponsors, and increase exposure and brand recognition in the wider market.
Industry Implications
1. Sports - Traditional sports brands are partnering with esports organizations to expand their reach and connect with new audiences.
2. Gaming - The gaming sector is experiencing significant growth as more companies recognize the potential of the industry and seek to expand their reach through partnerships with gaming and esports organizations.
3. Finance - Payment solutions and financial companies are seeking to expand into the gaming and esports sector, recognizing the potential for growth and expansion in this market.