Vintage collector WOLF'S HEAD worked in partnership with fashion label WACKO MARIA to create a collection for Spring/Summer 2018. The results of the collaborative project will help consumers ease into the fast-approaching warm weather with western-style offerings. The two labels reimagined essential menswear staples with a twist.
The unique motif the two brands chose to adhere to can be seen through the intricate details found on the garments. Included in the WACKO MARIA x WOLF'S HEAD collection is a trio of hat pins, an embellished jacket and a button-up shirt. The jacket and button-up shirt have intricate embroidery on the back, collar, button and sleeves as a nod to the overarching western theme. The hat pins come in three colors -- gold, silver, and black -- boasting a double-headed snake design.
Reimagined Western Menswear
WACKO MARIA & WOLF'S HEAD Collaborated on Cowboy-Style Gear
Trend Themes
1. Reimagined Western Menswear - Collaboration between vintage collector and fashion label to create western-style offerings for modern times.
2. Intricate Embroidery - Use of intricate embroidery in reimagining menswear staples.
3. Hat Pins as Accessories - Inclusion of hat pins as a fashion accessory in a western-inspired collection.
Industry Implications
1. Fashion - Innovation opportunity to collaborate with collectors and incorporate vintage styles into modern apparel to create unique collections.
2. Accessories - Opportunity to design and market unique hat pins as a fashion accessory.
3. Embroidery - Innovation opportunity to incorporate intricate embroidery into a variety of apparel styles and themes.