The WNBA 2020 season was announced with a powerful ad spot that celebrates the resilience of women.
Dubbed 'MAKE WAY,' this one minute commercial stars some of the league's top players, including Sue Bird and A’ja Wilson. Directed by Elena Parasco, this ad promotes more than just the league, it promotes the women that make it what it is. A mix of mid-game clips are coupled with close-ups and voiceovers, juxtaposing the extreme athleticism with the confidence and dedication that it takes to become a top player.
In addition to the visuals, a voiceover recites "make way for the sisterhood that is rising, because it's time to not just know the WNBA, but the women behind it."
Basketball League Ad Spots
The WNBA 2020 Season is Announced with the Make Way Ad
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