Niantic Labs, an American software company that launched the globally popular Pokémon Go app, recently revealed that it would be releasing a similarly designed AR-based game come 2018: 'Harry Potter: Wizards Unite.'
Although the details surrounding the game are still limited, TechCrunch reports that "there will be significant influence from the Niantic game Ingress, which allows players to roam the real world collecting power-ups, defending locations and exploring their environment." As the fantasy series is full of mythical creatures and other magical elements, the mobile game will surely keep gamers immersed, while encouraging them to join with others and explore local areas that are enhanced by the game's graphic effects.
As Pokémon Go demonstrated, the AR gaming medium makes for a unique experience that requires players to leave their couches and connect with others in order to progress.
Wizard-Themed AR Games
'Harry Potter: Wizards Unite' is a New Interactive Mobile Game from Niantic
Trend Themes
1. AR Gaming - There is a growing trend towards the use of augmented reality in mobile gaming, offering new opportunities for interactive and immersive experiences.
2. Fantasy-themed Games - The popularity of wizard and fantasy themes is on the rise, offering a new space for game developers to capitalize on fan culture and nostalgia.
3. Social Gaming - Games that require players to connect with others in the real world in order to progress are becoming increasingly popular, creating opportunities for community-building and local engagement.
Industry Implications
1. Mobile Gaming - The development of immersive AR mobile games offers new opportunities for game developers to engage audiences and monetize apps.
2. Entertainment - The explosive growth of AR gaming provides new opportunities for content creators to reach audiences in innovative and engaging ways.
3. Location-based Services - The use of AR gaming to enhance local environments creates new possibilities for location-based marketing and consumer engagement.