WISH ME LUCK introduces its latest collection designed for the Spring/Summer 2022 season, marking the first drop for SS22. The capsule is made up of designs that are themed around the classic positive idiom. It is translated through contemporary looks that play with the concept of American vintage aesthetics along with the cut and sew looks.
Although the silhouettes are modern, it is infused with a retro feel as well. The seasonal capsule includes nylon tracksuits along with denim apparel with a standout item spotlighting the Denim Cropped League Bomber with the WML Denim Shorts to match. This is followed by the Heavy Weight Quarter-Zip Sweater made from mohair, the Archery Sweatsuit, and a plethora of trucker hats.
Positivity-Themed Summer Streetwear
WISH ME LUCK Prepares to Launch the First of its SS22 Capsule
Trend Themes
1. Positivity-inspired Fashion - There is an opportunity for brands to create collections that promote positivity and optimism through their designs.
2. Retro-modern Aesthetics - Fashion brands can innovate by blending vintage aesthetics with modern designs to create unique looks that cater to both young and mature customers.
3. Cut and Sew Apparel - Cut and sew looks allow for more customizability and creativity in design, giving an opportunity for fashion brands to stand out in the market.
Industry Implications
1. Fashion - The fashion industry can benefit from creating collections based on positivity and optimism, while also incorporating vintage and modern aesthetics for a unique appeal.
2. Textile Manufacturing - Textile manufacturers can innovate by developing sustainable and eco-friendly fabrics for fashion brands that promote positivity and retro-modern aesthetics.
3. Apparel Design Software - Software companies that provide cut and sew design tools can cater to the growing demand for custom and unique fashion designs that incorporate both vintage and modern aesthetics.