The 'Wish' App automatically generates a feed of items tailored to your preferences. Wish analyzes your tastes and previous choices in order to accurately predict what you like. After creating a profile of the type of products you enjoy, the web app is able to show you apparel and other products that you'd buy.
Wish begins by asking you to choose items that you already know you like. It then takes your choices and analyzes them to discover your tastes.
The app's database of products consists of items sold by partnering merchants. Online retailers can add their items to Wish by uploading pictures and adding the necessary descriptions. The app then shows the products to potential buyers. Wish gives merchants 80 percent of the listed price if an item is sold through the platform.
Clairvoyant Shopping Apps
The 'Wish' App Knows What You Want Before You Do
Trend Themes
1. Personalized Shopping - The Wish app uses user preferences and previous choices to generate a tailored feed of items.
2. Predictive Analytics - Wish analyzes user tastes and choices to accurately predict what products they would like.
3. Partnered Merchants - The app partners with online retailers to create a database of products and offer them to potential buyers.
Industry Implications
1. E-commerce - The Wish app disrupts the e-commerce industry by providing personalized shopping experiences for users.
2. Retail Technology - The predictive analytics used by Wish presents disruptive innovation opportunities for retail technology.
3. Online Advertising - Partnering with merchants to display their products on Wish presents disruptive innovation opportunities within the online advertising industry.