Durable Winter-Ready Streetwear

The North Face and Supreme Joined for a Fall/Winter 2018 Range

Streetwear label Supreme collaborated with outerwear label The North Face once again on a selection of winter-ready streetwear items designed for the Fall/Winter 2018 season. Staying in correlation to the previous drop, this new release centers around outerwear. The latest capsule is comprised of the highlighting Expedition Fleece jacket, the Expedition pants and Expedition jacket. In addition to the outerwear options are the tees, hoodies, compass necklace, the Expedition backpack, Expedition waist bag, beanies and the Expedition travel wallets.

The color palette highlights hues of black, yellow, blue, white and red throughout all the pieces. Notably, the selection is made up of durable GORE-TEX Cordura fabric materials that give off breathable elements and it is all held together from completely sealed-off seams. The accessory options boast an even higher durability due to the makeup of Cordura yarn.
Trend Themes
1. Winter-ready Streetwear - With the growing demand for stylish and durable cold-weather apparel, there is an opportunity to create new collections and collaborations for winter-ready streetwear brands.
2. Collaborative Fashion Capsules - The trend for fashion collaborations continues to grow, and there is an opportunity to create unique and innovative capsules between streetwear and outdoor wear brands.
3. Durable Outerwear - The trend for long-lasting, high-quality outerwear that is both functional and fashionable is gaining popularity, presenting an opportunity for outdoor wear brands to create innovative new designs with advanced technologies and fabrics.
Industry Implications
1. Streetwear - With the continuous rise of streetwear, there is an opportunity to cater to the growing demand for stylish and functional cold-weather fashion apparel.
2. Outdoor Wear - As more people seek to engage in outdoor activities, there is an opportunity for outdoor wear brands to create durable and stylish apparel that appeals to a broad audience, including streetwear enthusiasts.
3. Fashion Accessories - As the popularity of functional and stylish accessories continues to grow, there is an opportunity for brands to create innovative accessories such as backpacks, waist bags, and travel wallets using advanced technologies and materials.

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