Drake's label OVO worked in collaboration with footwear brand Timberland on two iconic winter-ready lined boots for the Fall/Winter 2018 season. The series features two new boot iterations that take on the foundation of the signature 6' Boot and the Field Boot by Timberland, which were both originally unveiled last year.
The new versions update the models with slight design changes with the highlighting element found at the soft fuzzy lining for added warmth. The colorways include the familiar options of either wheat or black for both models with branding details on the tongue tab in the form of the OVO owl on the 6' Boot and an OVO patchwork over the collar on the Field Boot.
Soft Winter-Ready Lined Boots
OVO and Timberland Introduced New 6' and Field Boots for FW18
Trend Themes
1. Winter-ready Lined Boots - Footwear brands could collaborate with fashion labels to introduce soft and fuzzy-lined winter boots for warmer and more comfortable footwear that sells well during the winter season.
2. Updated Signature Boots - Footwear brands could use slight design changes to update signature boots and attract customers with fresh new versions.
3. Branded Details on Boots - Fashion labels could work with footwear brands to incorporate their branding into the designs of boots for increased brand recognition and hype around products.
Industry Implications
1. Footwear Industry - The footwear industry could explore collaborations with fashion labels for creating unique boots suitable for different seasons, that offer not only style but also comfort and warmth.
2. Fashion Industry - The fashion industry could focus on collaborating with footwear brands to introduce fashionable and functional boots, meeting the demands of consumers during various seasons.
3. Retail Industry - Retailers could introduce new collections of boots with updated designs and incorporate branding details that attract fashion-forward audiences for higher consumer engagement and revenue.