Superstar rapper Drake has announced that his clothing label OVO will be launching a new Fall/Winter capsule titled the 'Winter Survival Collection.' According to the rapper, the concise new capsule is inspired by the icy winter weather of his hometown, Toronto.
Items in the collection include puffer jackets, vests, and parkas, all of which are made with 700-fill down and OEKO-TEX® certified down feathers. The 'Bounce' jackets and vests will arrive in three colorways: silverstone, night-black, and cloud blue. The 'Advance' jacket comes in night-black and midnight blue, while the 'Stance' parka is offered in night-black only.
Coming on the heels of successful collaborations with the NBA, BAPE, and Jurassic Park, OVO continues to solidify itself as fashion-forward label delivering high-end streetwear designs.
Toronto Weather-Ready Puffer Jackets
Drake Officially Drops New OVO 'Winter Survival Collection'
Trend Themes
1. Winter Fashion Capsules - The Winter Survival Collection by OVO sets a trend for high-end winter fashion capsules inspired by regional weather patterns.
2. Sustainable Puffer Jackets - The OEKO-TEX® certified down feathers used in OVO's Winter Survival Collection sets a trend for sustainable materials in puffer jackets.
3. Celebrity-inspired Collections - The success of OVO's Winter Survival Collection sets a trend for fashion brands collaborating with celebrities on themed collections.
Industry Implications
1. Fashion - The Winter Survival Collection by OVO creates a disruption opportunity for high-end fashion brands to adopt regional weather inspired fashion capsules.
2. Outdoor Clothing - The use of OEKO-TEX® certified down feathers in Winter Survival Collection by OVO sets a disruption opportunity for sustainable outdoor clothing industry.
3. Celebrity Brand Collaboration - The success of OVO's Winter Survival Collection sets a trend for fashion and celebrity brands collaborations opportunities in themed collections.