Consumers desire a winter outerwear parka that is functional, technical and stylish. The Norrland Parka — which is available on Kickstarter, has the potential to satisfy all of those needs. The coat features an abundance of features — some boast protection against harsh climates, some offer tech support and others are just convenient.
The winter outerwear parka features a Wi-Fi hotspot which is quite unconventional in a coat but undoubtedly exceptionally handy. Other features include a power bank, a flashlight, a tracker tag, straps and a pocket for Airpods, a whistle and more. The Norrland Parka is water-resistant and wind-proof, with insulation that can keep wearers warm up to -22° F or -30° C.
Available in four colors for both men and women, this winter outerwear parka is definitely the epitome of functionality and timeless aesthetics.
Hot Spot-Enabled Winter Parkas
The Norrland Parka is a Winter Outerwear Parka with 20+ Features
Trend Themes
1. Functional Winter Parkas - Winter parkas are evolving to incorporate more features such as Wi-Fi hotspots, power banks and tracker tags.
2. Tech-enhanced Outerwear - The incorporation of technology such as Wi-Fi hotspots in clothes provides potential for an innovative clothing market.
3. Hybrid Outerwear - Outerwear combining both fashion and function is an emerging trend for winter clothing.
Industry Implications
1. Fashion Industry - Fashion companies can incorporate technology into their clothing to create functional and appealing products.
2. Outdoor Apparel Industry - Outdoor apparel companies can incorporate technology into their clothing to cater to the market's demand for functionality and convenience.
3. Consumer Technology Industry - Consumer technology companies can expand their market by collaborating with clothing companies to incorporate technology into their products.