The Winn-Dixie St Johns store located in Northern Florida is one of the first in the United States to feature the value chain's new in-store concept. The rebrand provides added value for consumers and introduces waste-reducing features such as self-serve bulk food sections, as seen in high-end supermarkets such as Whole Foods.
The Winn-Dixie St Johns also boasts a prepared foods area, a sitting area with free coffee and WiFi, a large wine section with a wine steward and a serve-yourself salad bar, among other fun features like a barbecue bar and a cheese shop.
Overall, this progression is linked to the need for retailers practicing the everyday low pricing strategy to provide an enhanced store experience that overshadows the objective value of the product.
Upleveled Discount Grocers
The Winn-Dixie St Johns Store Reveals the Brand's New Concept
Trend Themes
1. Value-add Grocer - The trend toward creating discount grocery stores with added value is disrupting traditional grocers and creating opportunities for waste-reducing features and unique in-store experiences.
2. Self-serve Bulk Foods - The trend toward self-serve bulk food sections in value-add grocers is disrupting the traditional shopping experience and presenting opportunities for cost savings and waste reduction.
3. Fun Grocery Features - The trend toward adding fun features to grocery stores such as barbecue bars and cheese shops is disrupting traditional grocery stores and creating opportunities to enhance the shopper experience beyond just buying groceries.
Industry Implications
1. Grocery Store Industry - The trend toward value-add grocers is disrupting the traditional grocery store industry and creating opportunities to differentiate stores based on in-store experiences rather than just price and product selection.
2. Bulk Foods Industry - The trend toward self-serve bulk food sections is disrupting traditional grocery operations and creating opportunities for bulk food producers and distributors to supply stores with products that reduce waste and provide cost savings for shoppers.
3. Wine Industry - The trend toward enhanced wine sections with wine stewards in value-add grocers is disrupting the traditional wine retail industry and creating opportunities for wine producers and distributors to target new markets and showcase their products in unique retail settings.