This year's US Open is set in New York's Winged FOot Golf Club and Nike Golf celebrates the occasion with the drop of the Wing It pack this season. Leading the collection of eclectic footwear designs is the Air Jordan 5 Low G, focusing on the brand's 'Grape Ice' design.
This same design language follows through to the sportswear brand's signature Victory Tour, Air Max 97 G, the Roshe Tour G, and the Zoom Infinity Tour as well. The sneakers share the same tonal palette with white as the base foundation throughout the entire pack. This is then detailed with cool tones of blue in light and dark hues to accent the shoes. This is done to nod to the famous awning of the Winged Foot Golf Club Clubhouse.
Golf-Celebrating Minimal Footwear
Nike Golf's Wing It Pack Honors the Winged Foot Golf Club
Trend Themes
1. Minimal Golf Footwear - There is an opportunity for footwear companies to create golf shoes with minimal designs and unique colorways that pay homage to iconic golf clubs and courses.
2. Athletic Design Language - Sports brands can create new lines of athletic footwear for different sports while utilizing unique design languages to appeal to specific sports fanatics.
3. Crossover Sneakers - Designers can experiment with crossover sneaker designs that combine the silhouettes and design language from different sports shoes to create sports-inspired footwear that appeals to a wider audience.
Industry Implications
1. Footwear - Footwear companies should research and create shoe designs that appeal to niche sports audiences like golfers with unique designs and minimal designs.
2. Sportswear - Sportswear brands can explore creating clothing apparel that matches with the unique colorways and designs of niche sports footwear like golf shoes to create complete looks for athletes.
3. Cross-sport Collaborations - Different sports industries can collaborate in the creation of crossover apparel that appeals to a wider audience. For example, designing clothing and footwear lines that can be used for both golf and tennis.