Boxed wine brand Franzia created an adult-sized wine Halloween costume that promises to be a hit with party guests. The costume features glow-in-the-dark text andlets the wearer carry an internal side pouch with a full bag of Franzia wine. Collin Cooney, Franzia Marketing Director, says "Our Franzia Halloween costumes were inspired by our fans, who we fondly call ‘Franz’, that have been creating homemade Franzia Halloween costumes for years."
The Halloween costumes for wine lovers can be found in different styles to reflect the brand's offerings, including Franzia Dark Red Blend and Franzia Rich & Buttery Chardonnay. By turning into a human box of Franzia, wine lovers will undoubtedly become the life of the party.
Boxed Wine Costumes
Franzia Created a Wearable Wine Halloween Costume with a Dispenser Spout
Trend Themes
1. Wearable Wine Costumes - Opportunities for wine brands to create more wearable wine costumes for holidays and events.
2. Brand-inspired Costumes - Opportunities for brands to create more brand-inspired costumes for their fans or customers.
3. Party Wearables - Opportunities for more wearable products for party-goers such as drink-dispensing gadgets and other creative wearables.
Industry Implications
1. Alcohol Industry - Opportunities for the alcohol industry to create more innovative products and marketing campaigns to engage their customers during holiday seasons and events.
2. Apparel Industry - Opportunities for the apparel industry to integrate wearables into their products and create more themed costumes and novelty apparel.
3. Party Supplies Industry - Opportunities for the party supplies industry to create more innovative and creative party wearables and accessories for customers to enjoy during special occasions and events.