Djuce revolutionizes the wine experience with The Djuce Audio Tour. Having launched on March 8th, this activation takes you to four different vineyards, ultimately elevating the wine experience at home through education and novelty.
The Wine Tasting Sessions 01 Audio Tour features a selection of Djuce wines. The audio tour is 25 minutes long and will take you to Austria to learn from natural wine superstars Meinklang, to Germany to meet female winemaker Kathrin Mehling, and more. Individuals can order specialty audio tour packs from Djuce, follow the brand's guidance for prepping the at-home wine experience, turn on the Audio Tour, and "go 100% all in."
The Djuce Audio Tour enlists the help of an American fiverr.com-speaker and a Ukrainian sound engineer.
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
Trend Themes
1. Audio-guided Wine-tasting - The Djuce Audio Tour that marries wine-tasting to an audio-guided tour presents opportunities for companies involved in audio and similar sensory experiences to innovate.
2. Virtual Vineyard Tours - More virtual, immersive wine-tasting experiences featuring vineyard tours could be an innovative addition for digital marketing companies and businesses in travel and hospitality.
3. Personalized Wine Education - Development of personalized audio courses in wine education using immersive storytelling can offer innovation opportunities to e-learning and education providers.
Industry Implications
1. Wine and Beverages - The wine and beverage industry could leverage audio-guided wine-tasting experiences, creating a new range of offerings for customers.
2. Audio and Sound Engineering - Companies in the sound and audio engineering industries could collaborate with experiential marketing firms and vineyards to offer audio experiences that take the wine-tasting journey to a new level.
3. E-commerce and Subscription Services - E-commerce and subscription services can partner with vineyards and develop audio-guided wine-tasting packs that customers can order for home delivery.