Get ready to shed those images you associate with beer; instead of macho men watching sports games or standing around the BBQ, Russian River Brewing Company is introducing a bottled brew that redefines beer in a whole new category of class. Bottled like a fancy champagne, this beer is actually chic!
Stuck with hip and vibrant labels, the Sonoma brewery is bringing the flavours of traditional wine preparation to beer, with production taking place inside wine-seasoned oak barrels.
"Boasting a healthy blend of beer and wine characteristics, the the newly released alesâ€"notably Temptation (blonde ale aged in Chardonnay barrels) and Supplication (brown ale aged in Pinot Noir barrels)â€"are more for sipping than guzzling. We think you'll like pairing the tart Supplication with a spicy steak, and the buttery Temptation with sushi," UrbanDaddy says.
If you love this idea, here's another option:
Chic Wine Beers
Russian River Brewing Company
Trend Themes
1. Chic Beer - There is an opportunity for breweries to experiment with flavors and packaging to pivot towards a more sophisticated demographic.
2. Beer/wine Hybrid - There is an opportunity to create unique beer and wine hybrids, appealing to a wider range of consumers with varying tastes.
3. Alternative Packaging - There is an opportunity for breweries to explore alternative packaging options, to appeal to more high-end markets and stand out amongst competitors.
Industry Implications
1. Beer Brewing - Beer breweries can experiment with different flavor profiles and packaging designs to cater to a more diverse client base.
2. Wine Production - Wine companies can experiment with beer-wine hybrids to appeal to beer-drinking consumers while introducing them to the wine category.
3. Packaging Design - Packaging companies can work with breweries to create unique and innovative designs that reflect the brewery's brand, differentiation and quality.