The Cadbury 'Win a Day in their Boots' promotion is being launched as a football-focused campaign to offer consumers of all kinds with accessories to some top soccer-themed prizes.
The campaign will be run from January to March and will feature prizes like a VIP hospitality match day with a stadium tour, a day of training with club coaches and even a full training kit for the winner and their friends. Finally, winners could get the chance to meet a football legend as part of an exclusive behind-the-scenes day.
Brand Manager for Cadbury at Mondelēz International Christina Bland spoke on the Cadbury 'Win a Day in their Boots' promotion saying, "Retailers can really get the ball rolling on their sales in the new year with our ‘Win a Day in their Boots’ promotion as it returns to shelves even bigger and better than before."
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Trend Themes
1. Football-focused Marketing - Opportunity for companies to target soccer fans with creative promotions like the Cadbury 'Win a Day in their Boots' campaign
2. VIP Experiences - Offering unique and exclusive experiences like a match day or training session with professional soccer players as prizes to attract consumers
3. Celebrity Collaborations - Opportunity to collaborate with soccer legends or other celebrities to attract fans and create buzz around promotions like the Cadbury 'Win a Day in their Boots' campaign
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage partnerships with professional sports teams to create promotions and increase sales, as seen in the Cadbury 'Win a Day in their Boots' campaign
2. Sports and Entertainment - Sports and entertainment companies can partner with brands to offer exclusive experiences as prizes, creating a mutually beneficial promotion for both parties and fans
3. Marketing and Advertising - Marketing and advertising agencies can develop creative campaigns targeted at soccer fans, utilizing unique prizes and collaborations with soccer legends or celebrities to drive engagement and brand awareness