Beautiful and intricate on their own, the William Rugen New Botanicals photography collection displays the art of nature.
Inspired by science textbook images and the classic botanical prints from the 18th and 19th centuries, William Rugen reveals not just the superficial beauty of flowers, but also what lies just beneath the surface. The entanglement of roots may seem ugly and unattractive to some, but the photographer wants us to see that they are a vital part of the plant as a whole, without which the plant would cease to exist. In order to emphasize the textbook imagery of his works, Rugen places each plant on a solid-colored background in a cheerful hue.
The William Rugen New Botanicals photography collection gives us a scientific perspective on the beauty of nature.
Unearthed Flora Photography
The William Rugen New Botanicals Unroots Natural Beauty
Trend Themes
1. Scientific Natural Photography - There is an opportunity for businesses to create innovative scientific photography showcasing the beauty of nature and challenge traditional aesthetics.
2. Root-emphasizing Botanical Prints - There is a trend towards creating botanical prints that focus on the roots that support the plants, and businesses can capitalize on this trend by creating prints that emphasize the roots.
3. Textbook-inspired Imagery - There is a growing trend towards scientific imagery that takes inspiration from textbooks, and businesses can create innovative products that incorporate textbook-like designs and motifs.
Industry Implications
1. Photography - Businesses in the photography industry can create scientific natural photography collections which focus on the roots supporting plants.
2. Botanical Art - The botanical art industry can take advantage of the trend for root-emphasizing botanical prints to create new and unique prints that celebrate the roots of plants.
3. Educational Publishing - The educational publishing industry can explore creating textbook-inspired imagery and use such images to create innovative textbooks or other educational materials.