Tiffany & Co.'s iconic Eau de Parfum is packaged in an elegant octagonal, crystalline bottle and the new Wild Iris Parfum is housed in packaging that's even more luxurious. The new perfume is contained within rare Italian Murano glass, which makes the vessel itself like a work of art. The mouth-blown piece hails from the Venetian island of Murano, Seguso Vetri d'Arte and it makes the perfume even more precious.
The name of the fragrance was inspired by a recurring motif from the Tiffany Archives, specifically "an iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900."
The scent itself is said to have plenty of floral notes from rose and iris butter from French blossoms.
Ultra-Luxe Floral Perfumes
Tiffany & Co.'s Wild Iris Parfum is Packaged in Rare Murano Glass
Trend Themes
1. Luxury Packaging - With the release of ultra-luxe floral perfumes, the use of rare and high-end packaging materials provide an opportunity for disruption in the fragrance industry.
2. Art-inspired Fragrances - Drawing inspiration from iconic art pieces and motifs can lead to unique and disruptive fragrance offerings in the beauty industry.
3. Premium Ingredient Sourcing - Using high-quality, premium ingredients sourced from exotic locations can provide a disruptive edge in the competitive fragrance industry.
Industry Implications
1. Fragrance - As seen with Tiffany & Co.'s Wild Iris Parfum, luxury fragrance brands have the opportunity to innovate with new packaging materials and unique scents inspired by art and premium ingredients.
2. Artisanal Glassware - Demand for rare and artisanal glassware, such as Murano glass, may increase with luxury fragrance brands utilizing them for packaging, creating an opportunity for disruption in the glassware industry.
3. Fine Jewelry - Incorporating iconic jewelry motifs and designs into fragrance offerings can create a new revenue stream for fine jewelry brands looking to expand their product offerings.