WIL Studios presented its impeccably tailored selection for the Spring/Summer 2019 season at this year's Toronto Fashion Week event. WIL represents "What I Love" and its fashion-forward craftsmanship is sartorially blended with contemporary silhouettes that embody streetwear sensibilities. The majority of the label's clothing falls directly between the line of casual and relaxed weekend pieces -- this includes its oversized blazer jackets and trousers, or its laid-back tees.
The seasonal pieces boast a touch of 90s influence through their shapes, large logos, windbreaker staples, and neon accents. The presentation transformed the interactive RE/SET showroom space into a make-shift runway stage, evoking a theme of a garden party as models walked through patches of grass and mulch and through white arbors.
Garden-Themed Runway Shows
WIL Studios Presents Its SS19 Collection at Toronto Fashion Week
Trend Themes
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90s Influenced Fashion — Opportunity for brands to incorporate 90s shapes, logos, and neon accents into their collections.
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Streetwear-inspired Tailoring — Disruptive innovation opportunity to blend streetwear sensibilities with impeccably tailored clothing.
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Interactive Runway Presentations — Potential for fashion events to transform showrooms into immersive experiences, creating unique runway stages.
Industry Implications
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Fashion — WIL Studios' collection showcases potential trends and innovation opportunities in the fashion industry.
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Apparel Manufacturing — Manufacturers can explore new techniques and materials to produce streetwear-inspired tailored clothing.
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Event Planning — Event planners can create immersive experiences by transforming showrooms into unique thematic runway stages.