These days, wifi zones are everywhere, but try finding an intentionally web-free spot like the Kit Kat WiFi zone. Kit Kat takes this approach with a campaign to give people a break. The chocolate bar’s marketing has always centered around taking a second to relax and enjoy the simple things in life (like chocolate).
This campaign creates an no WiFi zone that actually blocks reception and Internet access within a 5 meter radius. So instead of finding Internet, you find anti-Internet. The concept is meant to draw attention to Western society's online activity and propose the idea that maybe it’s all a little too much. Kit Kat created this no-WiFi zone to give people a chance to interact with real people and get out of their phones and tablets.
Anti-Internet Chocolate Zones
Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break
Trend Themes
1. Anti-internet Zones - Creating designated spaces free from the distractions of the internet will be a growing trend in the hospitality and wellness industries.
2. Digital Detox Services - Providing services or packages that promote a break from the internet or technology will be necessary in the travel and hospitality industry.
3. Offline Marketing Campaigns - Creating marketing campaigns that center around disconnecting from the internet will be a trend in the food and beverage industry.
Industry Implications
1. Hospitality - Creating designated spaces free of internet distractions will be a growing trend in the hospitality industry as travelers seek a break from technology and the internet.
2. Wellness - Digital detox services will become increasingly necessary in the wellness industry as consumers become more aware of the negative impacts of technology on mental health.
3. Food and Beverage - More food and beverage companies will create offline marketing campaigns as a way to promote balance and self-care in an increasingly online world.