Wide Open Agriculture, the Australian regenerative food and farming business, recently announced it will expand its distribution of 'OatUP' to the South East Asia market.
Wide Open Agriculture secured an exclusive distribution agreement with Singapore-based GrowHub International to distribute its oat milk products from its Dirty Clean Food brand in the region. The new strategic partnership will help the brand to gain a "strategic foothold" in the region.
"The company believes that OatUP’s taste, West Australian regenerative oats and carbon neutral certification are set to become a major point of difference for shoppers across South East Asia," Wide Open Agriculture stated. "It also demonstrates that the product is deeply aligned with shifting consumer preferences towards ethical food and beverage products."
Regenerative Oat Milk Expansions
Wide Open Agriculture’s Oat Milk Enters the Singapore Market
Trend Themes
1. Regenerative Food Market - There is an opportunity for food businesses to integrate regenerative principles in their production and distribution to meet demand for ethical food and beverage products.
2. Plant-based Milk Products - The growth of the global plant-based milk market presents a potential opportunity for businesses developing oat milk and other plant-based milk products.
3. International Distribution Partnerships - Businesses can partner with international distributors, such as GrowHub International, to expand their market reach and increase brand awareness in new regions.
Industry Implications
1. Food and Beverage Production - There is an opportunity for food businesses to integrate regenerative principles in their production and distribution to meet demand for ethical food and beverage products.
2. Plant-based Milk Production - The growth of the global plant-based milk market presents a potential opportunity for businesses developing oat milk and other plant-based milk products.
3. International Distribution - Businesses can partner with international distributors, such as GrowHub International, to expand their market reach and increase brand awareness in new regions.