The Tesco 'Wicked Kitchen' food line has been created in partnership with chef Derek Sarno to satiate the increasing demand for vegetarian and vegan meals. Crafted with plant-based recipes, the meals include options like wraps, sandwiches, salads, ready-made meals and pizzas to expand what's currently available for consumers who don't consume animal products.
Available now in the 600 locations that the brand operates in the UK, the Tesco 'Wicked Kitchen' food line responds to the growing number of consumers who are practicing flexitarian diets or even meat-free Mondays in addition to vegan and vegetarian individuals. This helps to offer tasty options to those who are presently meat-free, but also provides curious consumers with a new way to try out a meat-free diet.
Vegan-Friendly Prepackaged Meals
The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free
Trend Themes
1. Plant-based Prepackaged Meals - Opportunity for food companies to develop innovative, flavorful and nutritious plant-based prepackaged meals for the growing number of consumers interested in vegetarian, vegan and flexitarian diets.
2. Flexitarian Diet - Opportunity for food companies to cater to consumers who are reducing their meat consumption by providing flavorful and fulfilling plant-based alternatives.
3. Meat-free Mondays - Opportunity for food companies to participate in the conscious consumption movement by promoting meat-free Mondays options in their menus.
Industry Implications
1. Food Retail - Food retailers have an opportunity to cater to the growing demand for vegetarian and vegan products by stocking sustainable and eco-friendly plant-based prepackaged meals.
2. Food Service - Restaurants and cafes have an opportunity to develop innovative menus and offer more plant-based prepackaged meal options to cater to the growing demand for vegetarian and vegan diets.
3. Food Innovation - Opportunity for food companies to develop new methods and technologies to produce flavorful and sustainably-sourced plant-based prepackaged meals at scale.