Hy-Vee has launched an all-new health-focused e-commerce site called WholeLotta Good. The ship-to-home site intends to offer shoppers a wide range of dietitian-approved health and fitness products, some of which will include Hy-Vee-branded items.
Health-conscious shoppers will be delighted to see that WholeLotta Good crosses several CPG categories to offer a large array of high-quality products. In fact, the site supplies over 5,00 products ranging from grocery staples and supplements to vegan beauty products and household supplies.
"With the launch of WholeLotta Good, we can now bring our extensive offerings to customers across the country through a site that’s convenient, affordable, and easy to use. It’s all part of our mission to make lives easier, healthier and happier," said Randy Edeker, Hy-Vee’s Chairman and CEO.
Health-Focused E-Commerce Sites
Wholelotta Good is a Commerce Site for Health-Conscious Consumers
Trend Themes
1. Health-focused E-commerce - With the launch of WholeLotta Good, there is an opportunity for other retailers to focus on e-commerce sites specializing in health-related products.
2. CPG Inclusion - WholeLotta Good's inclusion of multiple CPG categories shows there is an opportunity for industry players to offer a diverse range of products.
3. Grocery Delivery - WholeLotta Good creates an opportunity for other grocery retailers to offer online ordering and delivery services for consumers searching for dietary-specific products.
Industry Implications
1. E-commerce - Other e-commerce retailers, especially in the health and wellness space, could develop similar platforms to WholeLotta Good.
2. CPG - Companies in the CPG space could collaborate with e-commerce sites like WholeLotta Good to offer a wider array of products online.
3. Grocery - Grocery retailers could expand their online presence to replicate WholeLotta Good's ship-to-home service and diversify their offerings to appeal to dietary-specific consumers.