Whole Foods Market is offering its Whole Trade Roses this Valentine’s Day, with proceeds from sales going towards helping farmers and communities where its flowers are grown. The retailer has been running its unique promotion from February 7th until February 14th, giving shoppers a thoughtful gift idea for that special someone in their life.
Whole Foods Market's Whole Trade Roses are part of the brand's Whole Trade Guarantee program. The program was first launched in 2007 and illustrates Whole Foods Market's dedication to ethical trade, the wellbeing of our planet and fair working conditions for its employees and partners.
These bouquets are not only a romantic Valentine's Day surprise but allow shoppers to positively impact the lives and businesses of Whole Foods' partners.
Positive Impact Bouquets
Whole Foods Market's Whole Trade Roses Support Farmers and Brand Partners
Trend Themes
1. Ethical Trade - Opportunity to disrupt industries by offering products and services with transparent and ethical supply chains.
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Industry Implications
1. Retail - Disruptive innovation can occur through the creation of transparent and ethically sourced products in the retail industry.
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