Love Plantz is shaking up the smoothie market with a new line of fruit-based beverages called Whole Food Drinks. While these look like your average smoothie, the drinks are unique in that the entire fruit is used in the blending process—peels, pulp, seeds, and all.
The Whole Food Drinks are designed to serve as a filling snack or an on-the-go meal replacement. Because the brand uses the entire fruit in the smoothie-making process, the drinks are more nutritious than your average fruit juice. As the brand explains, "unlike anyone else, we blend-up EVERYTHING, including the mega-nutritious peels, pulp and seeds, which contain a majority of the vitamins, minerals and antioxidants." Moreover, the fruit is also blended with water, so there are no added sugars.
Whole Food Fruit Smoothies
Love Plantz's New Whole Food Drinks Use the Entire Fruit
Trend Themes
1. Whole Food Drinks - The trend of using the entire fruit in smoothie-making process presents disruptive innovation opportunities in the beverage industry.
2. Nutrient-rich Smoothies - The trend of creating smoothies with peels, pulp, and seeds provides disruptive innovation opportunities in the health and wellness industry.
3. Meal Replacement Beverages - The trend of using whole fruits to create filling and nutritious drinks offers disruptive innovation opportunities in the meal replacement industry.
Industry Implications
1. Beverage - The use of the entire fruit in smoothie-making opens up possibilities for disruptive innovation in the beverage industry.
2. Health and Wellness - Creating smoothies with the whole fruit allows for disruptive innovation in the health and wellness industry.
3. Meal Replacement - Using whole fruits to create nutritious and filling drinks presents disruptive innovation opportunities in the meal replacement industry.