Founded in 2018, 'Whole Animal Butchery' (WAB) has recently expanded its lineup of frozen pet foods to include a wider variety of proteins. WAB is one of the largest real-meat pet food retailers in Singapore, and it offers a truly expansive variety of foods on its menu. WAB has recently added a number of frozen seafood, such as salmon, sardines, mussels, and capelins, available in whole and in cubed form.
Aside from seafood, WAB offers whole and cubed frozen livestock from beef to kangaroo, as well as small pray from frogs to rabbits. All proteins served by WAB are safe and healthy for the species the food item is marketed towards. WAB sources its livestock from free-range, grass-fed farms across various locations, such as New Zealand and Australia, and WAB ensures that its food items are 100% organic and naturally raised.
While many consumers in the west typically serve their pets real-meat foods that have been processed into small, dry chunks, WAB offers Singaporean consumers a unique, healthy experience that not only provides pets with a variety of health benefits but allows the pets to be entertained and receive a more true-to-life experience while eating meat.
Frozen Whole-Animal Pet Foods
'Whole Animal Butchery' Offers a Variety of Frozen Proteins for Pets
Trend Themes
1. Frozen Whole-animal Pet Foods - The trend of offering a variety of frozen whole-animal pet foods, sourced from organic, free-range farms, creates opportunities for pet food retailers to corner the market by appealing to health-conscious and environmentally-aware consumers.
2. Pet Food Industry - The pet food industry can explore the trend of whole-animal butchery and capitalize on the demand for organic and human-grade protein sources for pet food.
3. Organic Meat Industry - The organic meat industry can capitalize on the trend towards whole-animal butchery, and can promote its products as high-quality and sustainable protein sources for real-meat pet foods.
Industry Implications
1. Pet Food Industry - The trend towards offering frozen whole-animal pet foods provides pet food retailers with a chance to offer a unique and healthier product to pet owners.
2. Organic Meat Industry - The organic meat industry can benefit from the expanding market for high-quality protein sources for real-meat pet foods.
3. Pet Care Industry - The whole-animal butchery trend presents an opportunity for the pet care industry to explore new avenues of pet nutrition, and market exciting, eco-friendly products to pet owners.