Iconic lifestyle blog, Who What Wear, is launching an interactive beauty pop up, the Lineup, this weekend in Los Angeles.
The Lineup will help attendees find curated products for their skin type and needs thanks to personalized, expert guidance. And best of all, the event is promised to offer lots of free giveaways for fans to test out these coveted, editor-approved beauty products. In addition, attendees can sing up from beauty "master classes" taught by industry leaders including Anastasia Beverly Hills, celebrity makeup artist Kelsey Deenihan, and celebrity hairstylist Justine Marjan -- to name a few.
The event is free and will be running on December 13th, 14th, and 15th at 8479 Melrose Place.
Branded Interactive Beauty Activations
Who What Wear is Hosting the Lineup Pop-Up in Los Angeles
Trend Themes
1. Interactive Beauty Activations - Brands can create immersive beauty experiences that engage and educate consumers while showcasing their products.
2. Personalized Product Recommendations - Providing personalized recommendations based on individual needs and preferences can enhance the customer experience and drive sales in the beauty industry.
3. Celebrity-led Beauty Education - Collaborating with industry leaders and celebrities to offer expert-led master classes and tutorials can attract and educate beauty enthusiasts.
Industry Implications
1. Beauty Retail - Beauty retailers can create interactive pop-up experiences to showcase products and engage customers in a unique way.
2. Beauty Education - The beauty education industry can enhance its offerings by partnering with industry leaders to provide master classes and tutorials.
3. Event Planning - There is an opportunity for event planners to create interactive beauty activations that offer personalized recommendations and engage attendees.