For Father's Day this year, Jack Daniels worked with New Vision Packaging for the creation of a giftable whiskey set. The 'Mini & Tumbler Set' for one includes a single glass tumbler and a small bottle of Jack Daniels, providing just enough for a solo drinker to enjoy at their leisure.
The giftable set boasts a dark color scheme that will specifically appeal to dads on Father's Day. To give the boxed set an ultra-premium look, New Vision Packaging remarked that it "Sprayed the edges of the board with black ink to remove the white cut edge normally seen on folding cartons. This is a technique that's widely used in the premium sector, although we believe we one of only a handful of companies offering this service to the UK market."
The box also includes other special details, such as a gloss varnish on white and logo details.
Single-Serve Whiskey Sets
This Jack Daniels Father's Day Gift Includes a Tumbler and Small Bottle
Trend Themes
1. Giftable Whiskey Sets - Disruptive innovation opportunity: Create personalized, themed whiskey sets for different occasions and target markets.
2. Single-serve Packaging - Disruptive innovation opportunity: Develop convenient, single-serving packaging solutions for alcoholic beverages.
3. Premium Packaging Techniques - Disruptive innovation opportunity: Explore unique packaging techniques to elevate the perceived value and appeal of gift sets.
Industry Implications
1. Alcohol Beverage - Disruptive innovation opportunity: Pioneer the creation of customizable, curated whiskey gift sets for different consumer preferences.
2. Packaging - Disruptive innovation opportunity: Introduce innovative packaging designs and techniques that enhance the gifting experience.
3. Personalized Gifts - Disruptive innovation opportunity: Build a platform or service that allows customers to personalize and create unique gift sets for any occasion.