The scotch makers at Macallan are using AR to appeal to a wider audience, with the brand's new app which takes viewers behind the scenes of the whiskey making process.
Users can simply point their phone toward the whiskey bottle's label to prompt the experience. Once the image is recognized by the app, users will witness a vivid display of animations accompanied by a narrative which describes how whiskey is made, from the fermenting stage, to the bottling stage. The implementation of AR engages and educates the consumer, forming an emotional connection by using the product as a storytelling platform.
The brand hopes this immersive approach encourages a younger demographic to take an interest in the two new types of aged whiskey Macallan offers.
AR Whiskey Labels
Macallan's AR Labels Take the Viewer Through the Whiskey Making Process
Trend Themes
1. AR Labels - AR can be used to create immersive product experiences, leading to increased consumer engagement and emotional connections with the product.
2. Product Education - Using AR to educate consumers about the production process can create a deeper understanding and appreciation for the product, leading to increased brand loyalty.
3. Emotional Marketing - AR can be used as a tool to create emotional connections with consumers, leading to increased brand loyalty and sales.
Industry Implications
1. Alcoholic Beverages - AR labels can be used to educate consumers about the production process and create emotional connections with the product, leading to increased brand loyalty and sales.
2. Consumer Electronics - AR technology can be integrated into mobile devices to create immersive product experiences, leading to increased consumer engagement and emotional connections with the product.
3. Marketing and Advertising - AR technology can be used as a tool to create emotional connections with consumers and increase brand loyalty, leading to increased sales and revenue.