Whiskas’ "According to Hubert" ad explores what a cat might tell you if he could talk. Hubert is a gray tabby who loves to eat meat. He’s also middle-aged, jobless and balding.
The clever commercial by TBWA/Toronto and James Haworth of Partners Film/Toronto features Hubert doing a number of cat-like activities, like sitting on a roof, walking along a raised fence and sitting on the arm of a couch. The ad is for Whiskas Meaty Selections.
Humans as Cats
Whiskas “According to Hubert” Ad
Trend Themes
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Talking Animals — The trend of anthropomorphizing animals, giving them human characteristics, offers opportunities for new advertising campaigns or entertainment products that feature talking animals.
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Personified Brands — As brands continue to create personified versions of their products or services, they may look to create relatable characters that consumers can identify with and incorporate into their lives.
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Humorous Marketing — Humorous or satirical content may become more prevalent in advertising and marketing as audiences continue to respond well to relatable and entertaining content.
Industry Implications
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Pet Industry — The pet industry may continue to create products that cater to the growing trend of humanizing pets, creating new opportunities in the pet food, accessory, and care markets.
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Entertainment Industry — The entertainment industry may capitalize on the trend of anthropomorphizing animals and create new TV shows, movies, or books featuring talking animals with relatable human characteristics.
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Advertising Industry — The advertising industry may see new opportunities in creating humorous campaigns that connect with audiences through relatable, personified characters or talking animals.