Whiskas’ "According to Hubert" ad explores what a cat might tell you if he could talk. Hubert is a gray tabby who loves to eat meat. He’s also middle-aged, jobless and balding.
The clever commercial by TBWA/Toronto and James Haworth of Partners Film/Toronto features Hubert doing a number of cat-like activities, like sitting on a roof, walking along a raised fence and sitting on the arm of a couch. The ad is for Whiskas Meaty Selections.
Humans as Cats
Whiskas “According to Hubert” Ad
Trend Themes
1. Talking Animals - The trend of anthropomorphizing animals, giving them human characteristics, offers opportunities for new advertising campaigns or entertainment products that feature talking animals.
2. Personified Brands - As brands continue to create personified versions of their products or services, they may look to create relatable characters that consumers can identify with and incorporate into their lives.
3. Humorous Marketing - Humorous or satirical content may become more prevalent in advertising and marketing as audiences continue to respond well to relatable and entertaining content.
Industry Implications
1. Pet Industry - The pet industry may continue to create products that cater to the growing trend of humanizing pets, creating new opportunities in the pet food, accessory, and care markets.
2. Entertainment Industry - The entertainment industry may capitalize on the trend of anthropomorphizing animals and create new TV shows, movies, or books featuring talking animals with relatable human characteristics.
3. Advertising Industry - The advertising industry may see new opportunities in creating humorous campaigns that connect with audiences through relatable, personified characters or talking animals.