Whipshots, the first alcoholic whipped cream of its kind, launched a fun and flirty Valentine's Day game called Whipster that gamifies the experience of trying the line of vodka-infused whipped creams. Whipster is all about bringing more play to the spirits sector and it does so with an adult game to inspire laughter, indulgence and togetherness.
The Whipster kit includes two bottles of Whipshots Vodka-Infused Whipped Cream, a Whipster Spinner Board and a recipe card for the Whipshots Strawberry Siren cocktail. The play-inspiring vodka-infused whipped creams can be found in three fun flavors: vanilla, caramel and mocha.
There's also an augmented reality Whipster filter that can be found on social media, where virtual games can be played on Instagram using a digital version of the Whipster Spinner Board.
Gamified Whipped Cream Kits
Whipster Enhances the Enjoyment of Whipshots
Trend Themes
1. Alcohol-infused Whipped Creams - There is an opportunity for more alcoholic whipped cream brands to follow in Whipshots' footsteps by gamifying their products to create a playful experience for consumers.
2. Gamification in Spirit Industry - Gamifying alcoholic products, such as Whipshots, could disrupt the spirits industry by enticing new, younger consumers who are looking for lighthearted and social experiences with their drinks.
3. Augmented Reality Marketing - Using augmented reality to gamify products, like Whipster's filter on social media, offers companies an opportunity to create fun and interactive marketing campaigns that attract consumers and generate brand awareness.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers may want to consider exploring the production of alcoholic whipped creams, which offer a unique product in the spirits market that is ripe for innovation and gamification.
2. Food and Beverage Industry - The food and beverage industry could embrace the playful and indulgent nature of alcoholic whipped cream products, like Whipster, by incorporating them into desserts, cocktails, and other fun and creative menu offerings.
3. Augmented Reality Industry - Companies specializing in augmented reality technology could partner with businesses, like Whipster, to create compelling AR experiences that enhance brand awareness and user engagement.