The design-your-own sandwich chain Which Wich Superior Sandwiches recently rolled out a new kids menu created with the help of moms and their kids. While most quick service restaurants offer customers a wide range of options to choose from, the kids menus are usually fairly limited. Now Which Wich is giving kids a wider selection of dishes to choose from with its mom-curated menu.
In order to give kids more choices, Which Wich Founder Jeff Sinelli explains that he "recruited a group of dedicated moms from across the Which Wich system to help create a unique menu of kids' wiches." The new kid-friendly sandwiches include Peanut Butter & Jelly, Super Awesome Grilled Cheese, Cheese Pizzawich and the Kidswich. The menu also includes bread-free Rollups for children with gluten-sensitivities. To make the meals more fun, they are served in three-compartment Bento Boxes with room for healthy side dishes such as fresh veggies or fruit.
The new kids menu at Which Wich demonstrates how restaurants can create menu options that not only appeal to children's taste preferences, but are also fun and nutritious.
Mom-Crafted Kids Meals
The Which Wich Kids Menu Was Created by Moms and Their Children
Trend Themes
1. Mom-crafted Menus - More restaurant chains could involve parents' input to cater to more niche markets such as kids meals.
2. Customized Kids Menus - Quick service restaurants can expand beyond the standard chicken nugget and mac and cheese options with the help of parents' input.
3. Bento Box Meals - The use of compartmentalized containers is a creative way for restaurants to serve kid-friendly meals that also incorporate healthy side dishes.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants could appeal to health-conscious parents and their children by offering customizable, healthier options on their kids menus.
2. Food Service Providers - Companies that provide food services for catering or schools could incorporate the concept of customizable and healthy kids menus in their offerings.
3. Food Packaging Industry - Restaurants can innovate their packaging and promote the use of eco-friendly and kid-friendly containers like Bento Boxes.