While getting together with friends may not be an option during the COVID-19 pandemic, Budweiser's new 'Whassup' ad aims to remind viewers that they should still stay in touch.
The spot features former NBA superstar Dwyane Wade and Gabrielle Union, who are shown participating in a video call with a few of their friends, including DJ D-Nice, Chris Bosh, and Candace Parker. The lighthearted ad shows the participants chatting with one another, with DJ D-Nice even showcasing a snippet of one of his 'Club Quarantine' dance parties. While the friends joke and laugh throughout most of the ad, the energy shifts towards the end to take on a more serious tone, with the friends checking in on one another to see if they and their loved ones are safe and healthy.
With its simple ad spot, Budweiser shows viewers the importance of staying connected during these difficult times, and shows that quickly checking in on your loved ones can mean a lot.
Socially Distanced Beer Campaigns
Budweiser's New 'Whassup' Ad Reminds Viewers to Stay in Touch
Trend Themes
1. Virtual Socializing - The 'Whassup' ad highlights the trend of virtual socializing and the importance of staying connected during the pandemic.
2. Remote Entertainment - The ad showcases DJ D-Nice's 'Club Quarantine' dance parties, illustrating the trend of remote entertainment and virtual events.
3. Emphasis on Well-being - The shift in tone at the end of the ad reflects the trend of an emphasis on well-being and checking in on loved ones' safety and health.
Industry Implications
1. Beverage Industry - Budweiser's campaign presents the opportunity for the beverage industry to develop creative ways to engage consumers virtually and emphasize the importance of social connection.
2. Entertainment Industry - The ad's promotion of DJ D-Nice's virtual dance parties highlights the potential for the entertainment industry to explore remote entertainment options and virtual events as a new revenue stream.
3. Communication Technology Industry - The 'Whassup' ad emphasizes the need for effective communication technology and platforms to support virtual socializing and checking in on loved ones.