WGSN's Tumblr account is self-described as "...the world's leading fashion trend forecaster." This meteorological reference is fitting given the company's ability to predict the next cataclysmic patterns, fabric and cuts.
Sections devoted to womenswear, menswear, fashion week, street shots, trade shoes, print, graphics and more provide an all-encompassing look at the international style scene. Interactive elements such as GIFs, music posts and active campaigns engage WGSN's members, although the popping colors and materials do so all on their own.
Interviews with breakout designers dig deep into the minds of some of the world's top talent, allowing members to apprehend the future of couture well before most. Posts on books, accessories and home design further broaden WGSN'S scope, making it a remarkably well-rounded site.
Fashion-Weather Forecasts
WGSN's Tumblr Account Aims to Predict the Coming Style Trends
Trend Themes
1. Fashion-tech Integration - As fashion and technology continue to merge, there could be opportunities for WGSN to incorporate weather data into their trend forecasting algorithms.
2. Sustainability in Fashion - WGSN could focus on predicting eco-friendly and sustainable fashion trends, which could appeal to a growing consumer demographic concerned about environmental impact.
3. Localized Fashion Trends - By analyzing weather patterns and fashion trends in specific regions, WGSN could offer more targeted and localized trend forecasts for fashion businesses.
Industry Implications
1. Fashion Forecasting - WGSN's fashion trend forecasting services and meteorological inspiration could disrupt the fashion industry by better predicting future trends.
2. Weather Data Analytics - WGSN's use of weather data in fashion forecasting could inspire new applications of weather data analytics for other industries, such as agriculture or transportation.
3. E-commerce - WGSN's trend forecasting services and emphasis on engaging interactive elements could benefit online fashion retailers looking to stay ahead of the latest trends and appeal to consumers through dynamic content.