In an effort to give back amid the COVID-19 pandemic, Bravado launched the 'We've Got You Covered' platform that distributes face masks to prevent the spread of the virus and help the music community. The reusable face masks feature iconic band logos including 'Kiss,' 'Black Sabeth,' and 'Bob Marley' — to name a few.
Mat Vlasic, CEO of Bravado said: "I'm humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time. This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe."
The music-themed masks are available online for $15.00 USD and 100% of the net proceeds will support the music community through charity partners around the world such as MusiCares (U.S.) and Help Musicians (U.K.), among others.
Philanthropic Face Mask Initiatives
Bravado Debuted a Charitable, Multi-Artist Face Mask Platform
Trend Themes
1. Charitable Face Mask Initiatives - Opportunity for businesses to launch charitable face mask platforms to support communities affected by COVID-19.
2. Iconic Brand Collaborations - Disruption in the fashion industry through partnerships with iconic bands and artists for branded face masks.
3. Online Retail of Reusable Face Masks - Growing trend of online stores offering reusable face masks as a protective measure, with proceeds supporting specific communities.
Industry Implications
1. Fashion - Fashion industry has the opportunity to collaborate with musicians and launch charitable face mask collections.
2. Music - Opportunity for musicians to partner with fashion brands and contribute to philanthropic initiatives through branded face masks.
3. E-commerce - Online retailers can tap into the demand for reusable face masks and contribute to charitable causes by offering them on their platforms.