Nike has released Australian soccer team Western Sydney Warriors' jersey and shorts for the upcoming 2014-015 season. The home shirt maintains the team's iconic red-and-black hooped design, although Nike added more hoops to accentuate the effect. The cut and fit of the kit were inspired by classic menswear silhouettes, with a traditional shape complementing the modern crew neck and comfortable fit.
Meanwhile, the away shirt has elegant grey and white hoops, a change from the old red and white design.
Both Western Sydney Warriors' jersey and shorts versions make use of Nike's celebrated Dri-FIT technology, which draws sweat away from the body to the surface of the jersey and shorts, from where it can evaporate rapidly.
Hooped Soccer Kits
The New Western Sydney Warriors Jersey Features Accentuated Hoops
Trend Themes
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Accentuated Hoops — The use of accentuated hoops design in sports uniforms and apparel
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Classic Menswear Silhouettes — The application of classic menswear silhouettes and shapes in sports apparel design
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Dri-fit Technology — The growing use of Dri-FIT technology in sports uniforms and apparel
Industry Implications
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Sportswear — Opportunity for sportswear companies to incorporate classic menswear silhouettes and design elements into performance apparel, while also utilizing innovative technologies for enhanced performance
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Sports Teams — Opportunity for sports teams to experiment with unique and bold designs, including the use of accentuated hoops and new color schemes, in order to stand out and make a statement
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Textile Manufacturing — Opportunity for textile manufacturers to develop and provide innovative fabrics and technologies, such as Dri-FIT, for sportswear companies and sports teams