Slowly stripping away a dull life, ads for the Westdeutsche Lotterie peel away to reveal luxury underneath. The ads promote the German lottery by helping viewers visualize what life would be like after winning the lottery. Each ad has a different scene being scratched away to reveal the dream life lying underneath. Dull things like working with a jackhammer peel away to reveal someone playing golf.
The ads were developed by ad agency BBDO Germany in order to promote Westdeutsche Lotterie's 6x49 West Lotto. Preying on people's strong desire for a better life, the ads tease viewers into thinking riches are lying just beneath the unattractive surface. Washbuckets are removed to reveal champagne buckets while gritty rocking horses are made to reveal a real horse underneath.
Luxury-Revealing Ads
An Ad for Westdeutsche Lotterie Strips Away to Reveal Riches
Trend Themes
1. Lottery Visualization - Disruptive innovation opportunity: Develop virtual reality experiences or augmented reality apps that allow potential lottery players to visually immerse themselves in the dream life they could lead if they win.
2. Sensory Advertising - Disruptive innovation opportunity: Create ads that appeal to multiple senses, such as tactile elements or scents, to enhance the viewer's emotional connection and impact.
3. Surprise Marketing - Disruptive innovation opportunity: Implement surprise marketing strategies that gradually unveil the product or service's true value, capturing the consumer's curiosity and engagement.
Industry Implications
1. Lotteries - Disruptive innovation opportunity: Utilize advanced data analytics and predictive modeling to personalize lottery experiences for customers and increase chances of winning.
2. Advertising - Disruptive innovation opportunity: Incorporate interactive elements into advertisements, such as scratch-off features or hidden surprises, to make the viewing experience more engaging and memorable.
3. Virtual Reality - Disruptive innovation opportunity: Develop VR platforms or applications specifically designed for advertising campaigns, enabling users to immerse themselves in unique and interactive branded experiences.