The Wendy's Baconator has been subject to a series of creative promotions with the help of a Kansas City-based agency called VML.
In 'No Veggies Allowed,' the company shows animated versions of lettuce, an onion and a tomato who are all attempting to get into a club. Guarded by a beef patty bouncer, the vegetables have no hope of getting into 'Club Baconator' with the flimsy fake identification that they offer up being quickly denied.
After much effort, the characters finally give up on trying to make their way into the Wendy's Baconator -- which exclusively allows burger, bacon, cheese and sauce to complement it. With this, the fast food company revers from the efforts many others are taking to appear more healthy to the public -- choosing rather to fully embrace the savory ingredients to appeal to consumer who have an appreciation for it.
Anti-Vegetable Burger Ads
This Video Promotes the Complete Lack of Greens in the Wendy's Baconator
Trend Themes
1. Creative Fast Food Promotions - Exploring unique and engaging marketing strategies for fast food chains to stand out in a saturated market.
2. Embracing Indulgence - Shifting away from health-conscious messaging to fully embrace indulgent ingredients and appeal to consumers who value flavor and satisfaction.
3. Animated Advertising Campaigns - Utilizing animated characters and stories to create entertaining and memorable brand experiences in promotional campaigns.
Industry Implications
1. Fast Food - Exploring disruptive innovation opportunities within the fast food industry to create unique and appealing offerings that resonate with consumers.
2. Marketing and Advertising - Identifying opportunities for disruptive innovation in marketing and advertising strategies, particularly in the food and beverage industry.
3. Animation and Entertainment - Leveraging animation and storytelling techniques to create captivating and effective advertising campaigns that engage customers and build brand loyalty.